Rosie Huntington Whiteley & Emily DiDonato Front Juicy Couture Campaign

You know Spring has sprung when an abundance of beautifully shot campaigns begin to emerge and not many brands have done a better job than Juicy Couture. Choosing Victoria's Secret stunner Rosie Huntington Whiteley and newcomer of the moment Emily DiDonato to front their Spring/Summer Campaign was a stroke of genius. Shot by Inez Van Lamsweerde and Vinoodh Matadin they were photographed in Venice Beach, a nod to the brand's California roots.

The "Juicy Riders" campaign embraces Los Angeles car culture and the allure of the California girl (in fact, one finds oneself humming Katy Perry's 'California Girls' whilst viewing). Rosie and Emily model stripes, floral, cheetah prints and punches of colour. The Spring ad budget was considerable, equal to a year of print and digital media costs. Did it pay off in your opinion?

Click below to see more shots from the campaign and if Rosie and Emily have inspired you to add Juicy Couture to your Spring/Summer wardrobe, simply click here to visit the website.